When you walk down the aisles of your local grocery store, you pride yourself in making health-conscious choices. But lurking behind the beautiful photos of whole foods, is a big, fat, lie – artificial colours and synthetic sugars falsely marketed as fruit. To my definition, this is misrepresentation. Please watch the video below and if you are equally outraged, demonstrate your consumer might by boycotting these companies. You can also contact your local federal government representative to push for honesty in food labelling. Enough is enough.